What Is Technical SEO?

Technical SEO is a process of optimizing your website to help search engines find, crawl and index your pages. The most important technical SEO elements are crawling, indexing, rendering, and website architecture.

Some of the most common tasks integrated with technical SEO are as follows:

  • Developing an SEO-friendly website structure.
  • Increasing the speed of your website.
  • Installation of SSL Certificate.
  • Creating a mobile-friendly website.
  • Identifying and resolving duplicate content concerns.

And many more.

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Why Is Technical SEO Important?

Technical SEO can have an adverse impact on a website’s performance on Google. The important thing is that you need to make your pages accessible to search engine to crawl and rank. If you don’t allow search engines to crawl your content then your content won’t show up on search engines even If you have valuable content.

Page speed and mobile friendliness are the 2 confirmed ranking factors from Google. Other ranking factors are SSL security, free of duplicate content, fast-loading pages, and many other factors.

If your website loads slowly, it’s more likely that users get annoyed and leave the site. Also, you will increase your website bounce rate which is not a good signal for ranking. Google may not rank your site because of the low quality of user experience.

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How Can You Improve Your Technical SEO?

Technical SEO is not just about crawling and indexing, there are many other factors to consider as well.

Other factors to consider for increasing the technical optimization of your site are:

  • Duplicate content
  • SSL Certificate
  • Thin content
  • Hreflang
  • Site structure
  • URL structure
  • XML Sitemap
  • Canonical tags
  • 404 pages
  • 301 redirect
  • Schema markup
  • Unnecessary Codes (javascript)

Technical SEO Best Practices

Site Structure And Navigation

This step comes even before crawling and indexing. This is the very 1st step you start with in technical SEO.

Many crawling and indexing issue happens because of not having a proper site structure. As long as your site structure step is right you don’t need to worry about Google indexing.

Your site structure impacts other activities you do to optimize your site from URL to your sitemap and using robots.txt to block search engines.

Create SEO-Friendly Site Structure

Make sure you have a properly lined up site structure. Your site should be in a hierarchy and should be a few steps away from one another.

SEO-Friendly Site Structure

As shown above, all the pages are organized in a hierarchy.

A Structure like this also reduces the chances of getting orphan pages.

Orphan pages lack internal links, making it difficult (if not impossible) for crawlers and users to locate them.

To resolve the issue, add internal links to the orphaned pages on non-orphan pages.

You can check out Visual Site Mapper provider which is a more visual representation of how your pages are connected.

It’s a free tool that provides an interactive view of your site’s architecture.

Breadcrumbs Navigation

It has no doubt that breadcrumbs navigation is super SEO friendly.

By applying breadcrumb, it automatically and an internal link to category and other subpages on your website.

This will help you make your site architecture better understandable by Google as well as users.

Consistent URL Structure

You don’t need to overthink when it comes to URL structure. You just need to make sure that your URL’s are following consistently. This will help user to understand where they are on your website.

Consistent URL structure

Crawling, Rendering, And Indexing

Crawling, Rendering, and Indexing is all about making search engine to crawl and index your site easily.

I’ll going to explain you about how to find and fix crawl issues and how to send search engines a signal to crawl and index pages on your website.

Title and Description Tags

Spot Indexing Issues​

Make sure you have a properly lined up site structure. Your site should be in a hierarchy and should be a few steps away from one another.

- Coverage Report

Coverage report in the webmaster/ Google search console should be your first stop to check this issue. This report lets you know if Google is stopping any of your pages from your website from the index or rendering pages that you want to get indexed.

- Screaming Frog

Screaming Frog is the best and most famous tool for solving issues such as canonicalization, crawling, long title, long Meta description ETC.

- Semrush Site Audit Or Ahref Site audit

Be it Semrush or Ahref both have a good site audit tool. The best thing about these tools is they both showcase the overall technical SEO health in the site audit section.

Semrush – Site audit

It will show you site performance and issues having with HTML tags.

Each of these 4 tools has advantages and disadvantages. So, if you have a huge site with 10,000 or more pages, I recommend using all 4 of these methods.

Use An XML Sitemap

Does Google still require an XML sitemap to identify your site’s URLs in this day and age of mobile-first indexing and AMP?

Yup.

According  to a Google representative stated that XML sitemaps are the “second most important source” for identifying URLs.

Google- XML Sitemaps are the second most important source

If you want to double-check whether your sitemap is correct, go to Google Search Console.

Google Search Console – Sitemaps feature

This will show the sitemap that Google is currently viewing for your website.

GSC “Inspect”

Are Your URL’s having any problems with Indexing?

Don’t get panic!! You can easily inspect any of your URL which is having a problem with indexing. Google Search Console will help you know that issue and solve it.

Google Search Console – Reason for noindex

You can not only check URLs that having problems but also you can check any URL to check how you can see how Google renders the page.

That is how you can check for the URLs having issues with indexing. So that you can solve it.

Thin And Duplicate Content

You don’t need to get worried about duplicate content unless you have unique and original content on all your pages.

Duplicate content can come up on any website especially if your CMS has created multiple versions of the same pages on different URLs

In this part, I’ll teach you how to prevent duplication and thin content concerns on your website.

Thin And Duplicate Content​

Use an SEO Audit Tool to Find Duplicate Content

I’ll show you some tools which can solve the duplicate content (thin content) issue on your website.

- Siteliner

Siteliner examines your website & generates a complete report that includes duplicate content, broken links, and other concerns. It computes the proportion of internal duplication & identifies pages with sparse content.

- Semrush

Semrush is an all in one SEO toolset including a Site Audit tool among its many capabilities. It can detect duplicate material on your website and identify thin content pages based on parameters such as word count and content quality.

- Ahref

You will get every issue in the site audit section on Ahref. It can scan your websites for thin content (duplicate content) and provide you with the amazing result so that you can fix the issue.

- Screaming Frog

This is basically a desktop software which searches your website errors and give you a report on each pages details, including duplicate content.

It can help you identifying pages name with duplicate content such as Meta descriptions, Titles and it will also show you the Meta description, Title with exceeding characters. It will also show you Images missing Alt text and many other errors.

There are many more tools you out there where you can find duplicate content to fix it.

Noindex Pages That Don’t Have Unique Content

Many website are having pages with duplicate content. It’s Ok but the actual problem is when those duplicate content pages are indexed. The solution to this problem is you have to add the noindex tag to those pages.

The noindex tag tells Google and other search engines not to index that page.

noindex tag

If you want to double-check that your noindex tag is set up correctly, you can use the “Inspect URL feature” in the Google search console.

You can enter your website URL and press “Test Live URL” button. If Google is still indexing the website, a “URL is available to Google” notice will appear. That suggests your noindex tag isn’t properly configured.

However, if you get an “Excluded by ‘noindex’ tag” notice, the noindex tag is working properly.

Use Canonical URLs

Use Canonical tag when you have a similar content with minimal difference between pages.

Assume you manage an ecommerce website that sells cars. You also have a product page dedicated to car model. Every car model, color, and variant might result in a separate URL depending on how your site is set up.

Fortunately, you can tell Google that the original version of your product page is the “main” one by using the canonical tag. And the rest are variants.

Page Speed

Improving you page speed is one of the few technical SEO strategies which can directly impact your page ranking.

That doesn’t mean that a fast-loading website you to show up your website to the top of Google’s first page.

(Link building are required for this.)

However, increasing your site’s loading speed might have a huge impact on your organic traffic.

And in this part, I’ll show you three easy strategies to improve the loading speed of your website.

Reduce Web Page Size

I’m sure you’ve read about CDNs. Cache. Loading is slow. CSS minification strategies a thousand times.

However, I don’t see nearly as many people discussing a page speed element that is equally important, the size of a web page.

In fact, when we conducted our large-scale page performance research, we discovered that the total size of a page linked with load times more than any other component.

You may compress photos and cache your website as much as you like. However, if your pages are large, they will take some time to load.

Eliminate 3rd Party Scripts

Each third-party script on a website adds an average of 34ms to the page’s load time. Some of these scripts (such as Google Analytics) are almost required to track stuffs on website.

However, it never hurts to go through your site’s scripts and see if there are any that you can remove.

Image Compression, Delete unnecessary Images from media

Deleting unnecessary images from media help improve your page speed, whenever you are uploading a featured image or in between images you must make sure the image is compressed.

There are lots of tools to impress your images such as:-

  1. Iloveimg
  2. Tinypng
  3. compress2go
  4. xconvert

There are lots of plugins as well such as:-

  1. Smush
  2. Optimus
  3. EWWW Image Optimizer
  4. ShortPixel Image Optimizer
  5. Imsanity
  6. Imagify

Extra Technical SEO Tips

In this part will explore more technical SEO tips and tricks.

Extra Technical SEO Tips​

Check Your Site for Dead Links

If you have broken links on your website that’s not going to break your SEO as said by Google itself “Broken links are not an SEO problem”.

But it is worse if you have a broken internal link. It makes it difficult for Googlebot to find and crawl your website’s page.

So I suggest you to have an SEO audit of your website once a month to fix the errors and issues especially broken links and 404 errors.

You can find broken links on your website easily using SEO audit tools, such as Semrush, Ahref, or screaming frog.

Set up Structured Data

Do you think that using Schema directly improves your site’s SEO?

No.

Schema markup is not a direct ranking component in search engine algorithms. Google has not publicly stated that adding schema markup would directly affect a website’s ranking position.

Using Schema CAN provide Rich Snippets for certain of your pages.

Rich Snippets may also significantly enhance your organic click through rate because they stand out in the SERPs.

Validate Your XML Sitemaps

If you are running a huge website, it’s difficult for you to keep track of all the pages in your sitemap. As for now, I have seen many 404, and 301 status codes on many sitemaps.

What is your main goal of having a sitemap?

The main goal of having a sitemap is to show search engines all your live pages, you want your sitemap to have all the pages with 200 status codes. 

So I propose running your sitemap using the Map Broker XML Sitemap Validator. Simply insert your website’s sitemap.

Map Broker XML Sitemap Validator

Noindex Tag And Category Pages

If you have your website on wordpress then I highly suggest you to add noindexing tag pages. Until unless those pages get you lots of traffic.

Most probably these pages don’t usually add value to users, they might cause duplicate content Issues.

If you use Rankmath or Yoast, with a single click you can easily noindex these pages.

Check For Mobile Usability Issues

It’s a very normal to have a website mobile optimized, though everyone these day use mobile to check for anything on internet.

Even sites that are extremely mobile-friendly might encounter problems.

These errors might be difficult to detect unless customers start writing you problems.

Unless, of course, you use Google Search Console’s Mobile Usability report.

If Google discovers that a page on your site is not mobile-friendly, it will notify you.

They even tell you what exactly is wrong with the website. That way, you’ll know exactly what has to be fixed.

Conclusion

The importance of technical SEO in maximizing a website’s visibility and performance in search engines. It prioritizes aspects including site performance, crawlability, and mobile friendliness. Websites may enhance their organic rankings and user experience by fixing technical issues and applying best practices. Technical SEO lays the groundwork for all other SEO activities and is critical for long-term success in organic search.

Don’t forget to share it with your friends and family. The key to utilizing such power is knowledge sharing. 

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Farhan Baksh

Farhan Baksh is the best SEO expert in Dubai. He is a result-driven SEO specialist who specializes in developing effective and innovative strategies that drive growth and exceed expectations. He has expertise in on-page, content optimization, keyword research, link-building strategies, and technical SEO. He also have experience writing about SEO, he has a depth knowledge of On-page SEO, Technical SEO, Link Building, and other aspects of SEO.

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