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20 Best SEO Expert In The World In 2023

Let’s take a closer look at the top 20 Best SEO Expert In The World In 2023:

  1. Farhan Baksh
  2. Rand Fishkin
  3. Aleyda Solis
  4. Brian Dean
  5. Danny Sullivan
  6. Barry Schwartz
  7. Matt Cutts
  8. Bill Slawski
  9. Joost de Valk
  10. Stephan Spencer
  11. Vanessa Fox
  12. Cyrus Shepard
  13. Mehboob Ali Shar
  14. Fili Wiese
  15. Andrew Shotland
  16. Matt Diggity
  17. Kristopher B. Jones
  18. Jason Barnard
  19. Larry Kim
  20. Marie Haynes

1. Farhan Baksh

Best SEO expert in Dubai

Farhan is one of the best SEO expert in Dubai and also he is in the list of top 20 best SEO expert in the world. He is the founder of farhanseospecialist.com. Many SEO experts out there doesn’t work directly with clients, but the best thing about Farhan Baksh is he do connect with the clients directly and try to understand their problems with website organic traffic and make sure to solve it as soon as possible.

He has the best leadership qualities in assisting in the field of Search engine optimization.

He provides with the best quality SEO services such as Content marketing, on-page SEO, Link building/ Backlinks, Technical SEO, Competitor Research, SEO Audit, and other services.

If you’re looking for SEO and marketing strategies to help your company grow then Farhan Baksh is the best SEO expert in the world you can opt for.

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2. Rand Fishkin

Rand Fishkin​

At SparkToro, Rand Fishkin is in charge of the majority of the operations. He was formerly the co-founder & CEO of Moz, as well as the co-founder of Inbound.org and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Rand Fishkin is well-known in the SEO & digital marketing industry for his emphasis on honesty, education, and ethical tactics. He helped popularize the notion of “White Hat SEO,” which refers to ethical and acceptable means of optimizing websites for search engines, as opposed to “Black Hat SEO,” which comprises manipulative & spamming approaches.

Rand Fishkin, in addition to his work at Moz, has spoken at several conferences and events, giving ideas and techniques on SEO, content marketing, & online visibility.

3. Aleyda Solis

Aleyda Solis

Aleyda Solis is quite well known & highly experienced International SEO consultant, who believes in helping multinational companies or small companies to increase their website organic traffic with the help of SEO tactics.

She is the founder of SEO consultancy Orainti which provides SEO strategic, SEO advice and training.

She has been awarded with many awards such as European Search Personality of the Year in 2018, as well as in Forbes as one of the top 10 online marketing experts to follow in 2015 and many other awards.

4. Brian Dean

Brian Dean

Brian Dean is the founder of Backlinko, & he has been mentioned in many news & by the best SEO tools such as Semrush, Moz ETC. Also he is the author of many famous websites such as Moz, Ahref, ETC. He is a globally acknowledged SEO specialist.

After failing with his first five internet ventures, Brian struck gold in 2012 with a personal financial portal. He founded Backlinko to share the knowledge he gained along the road.

Brian rapidly created a reputation for himself after establishing Backlinko by providing highly practical tactics that marketers can utilize to improve their internet business. Backlinko is currently one of the most well-known marketing blogs on internet.

He sold his website Backlinko with 500k monthly visitors to SEMrush Holdings, Inc. acquired Backlinko LLC from Brian Dean for $4 million on January 13, 2022.

5. Danny Sullivan

Danny Sullivan

Danny Sullivan was a journalist & analyst from 1996 till 2017 who used to covered the digital & search engine marketing topics. In addition, he was a cofounder of Third Door Media, which publishes Search Engine Land and MarTech & produces the SMX: Search Marketing Expo and MarTech events.

In June 2017, he announced his retirement from journalism & Third Door Media. You may discover more about him by visiting his personal website and blog. He is very active on Facebook & Twitter.

6. Barry Schwartz

Barry Schwartz

Barry Schwartz is a world-renowned SEO expert in the world and blogger who specializes in search engines and search engine marketing. He is the founder & editor of Search Engine Roundtable & News Editor of Search Engine Land, an online news site on search engines & search engine marketing.

7. Matt Cutts

Matt Cutts

Matt cutts is an American software engineer joined Google in January 2000. He is the former chief of Google’s webspam team & an administrator of the United States Digital Service, a group of geeks that assisted in the rescue of healthcare.gov.

Before joining Google he was working as a Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. When it comes to his education, he holds a master’s degree from UNC-Chapel Hill, as well as B.S. degrees in mathematics & computer science from the University of Kentucky.

8. Bill Slawski

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Bill Slawski was most known for his articles on Google patents. He has assisted other SEOs in better understanding how search works.

We received a devastating news on May 19, 2022 that Bill Slawski, an SEO expert, professor, and pioneer, had died.

Slawski worked at Go Fish Digital, a digital marketing business, as the Director of SEO Research. His firm announced his death on Twitter only seconds ago.

9. Joost de Valk

Joost de Valk

Joost de Valk was the founder of Yoast, and Marieke his life and business partner was the CEO of Yoast.

He founded Yoast in 2010 after working as a digital marketing consultant for numerous firms. He worked on some of the world’s largest SEO initiatives, including the Guardian’s site move from.co.uk to theguardian.com. Later on he sold Yoast to Newfold Digital in 2021.

He has many years of experience in the field of Digital Marketing & as well as WordPress. In their leisure time, they like spending time in their Tuscan holiday house or traveling around the world.

10. Stephan Spencer

Stephan Spencer

Stephan Spencer is a recognized worldwide SEO expert, online entrepreneur, consultant, and public speaker. Stephan Spencer is a three-time author, regular blogger, worldwide speaker, & SEO consultant. He established his own SEO firm and even invented an innovative pay for performance SEO technology.

He enjoys sharing his knowledge and experience with others, particularly through his two weekly podcasts, Marketing Speak and Get Yourself Optimized.

He presently presents the Marketing Speak & Get Yourself Optimized podcasts, both of which have been featured in iTunes’ New & Noteworthy sections.

11. Vanessa Fox

Vanessa Fox

Vanessa Fox is the author of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Wiley, 2nd edition, April 2012, as the “first must-read business book of the twenty-first century.”

Vanessa previously founded Google’s Webmaster Central, which offers both tools and community assistance to assist website owners in improving their sites in order to get more clients through organic search.

She was a driving force behind the sitemaps.org collaboration with Google, Yahoo!, and Microsoft Live Search now Bing.

She has also been an entrepreneur in residence at Ignition Partners and an advisor to multiple firms. Her most recent company, Keylime Toolbox, delivers SEO and user focused online metrics & education to businesses of all kinds.

12. Cyrus Shepard

Cyrus Shepard

In 2009, Cyrus Shepard was the first to discover SEO. He has had the good fortune to know, learn from, and cooperate with some of the best SEOs in the world. He also got the opportunity to collaborate with top firms to handle both large & small SEO difficulties.

He worked as an SEO consultant with hundreds of startups & Fortune five hundred firms to develop online growth and optimization strategies to boost qualified audience share across inbound channels.

13. Mehboob Ali Shar

Mehboob Ali Shar

Mehboob Shar is the CEO of Icreativez Technologies and is in charge of managing SEO initiatives.

Mehboob Shar has completed his graduation from Quaid e Awam University in information technology, after working for many years as a Software Engineer he realized that digital marketing is his field especially SEO and he moved.

He first began ranking his own website, and after working for many months on his own company website, he gained a lot of experience on what works and what doesn’t. He is not an SEO expert who learns through online lectures or tutoring.

14. Fili Wiese

Fili Wiese is a well known technical SEO specialist, a former Google engineer, and a senior technical lead on the Google Search Quality team. He provides SEO consulting services at SearchBrothers, including SEO audits, SEO seminars, and effectively recovering websites from Google penalties. Fili Wiese also frequently speaks at SMX & other internet marketing conferences.

15. Andrew Shotland

Andrew Shotland

Andrew Shotland is an author of Search Engine Journal and CEO of LocalSEOGuide.com For over more than 15 years, a prominent SEO consultant specializing in Multi-Location, Local Marketplaces, and B2B SaaS SEO. He is also a co-founder and board member of BayAreaSearch.org, a professional network of Bay Area search marketers.

LocalSEOGuide.com has developed from a solitary consultant concentrating on SEO for local markets & local businesses to a staff of 20+ with competence in SEO for nearly any form of site over the past 17+ years.

16. Matt Diggity

Matt Diggity

Matt Diggity graduated with a master’s degree in electrical engineering M.S.E.E. from U.C.S.D. He is the best SEO expert in the world.

Diggity Marketing, LeadSpring LLC, Authority Builders, The Search Initiative, & The Affiliate Lab are all founded by Matt Diggity. He decided to form a partnership & launch Diggity Links rental business in 2012. The vision was very obvious from the start. Criteria for PBNs at the time were very ridiculous.

Diggity Links was purchased by Rank Club in 2018, & it continues to function today with the same high standards.

17. Kristopher B. Jones

Kristopher B. Jones

Kristopher Jones is the founder and former CEO of Pepperjam, an Internet marketing business that he sold to eBay Enterprises in 2009.

Kris just launched the SEO services and software firm LSEO.com. Kristopher Jones is a digital marketing entrepreneur, public speaker, and author.  He is well known in the digital marketing business for his knowledge of SEO, pay per click (PPC), & online marketing methods.

Kristopher Jones has also given speeches in which he shared his ideas and expertise in the field of digital marketing. He has written books & articles about SEO, internet advertising, & entrepreneurship

18. Jason Barnard

Jason Barnard

Jason Barnard completed a BA Hons in Economics with a concentration in statistical analysis from Liverpool John Moores University. John Lennon is a LJMU alumnus who has managed to rank beside him in Google’s algorithms.

Jason Barnard is the CEO of Kalicube, a software startup that assists digital agencies in managing digital ecosystems & securing the future of their client’s digital search strategies. Jason Barnard is also a business owner, author & digital marketer. Jason works under the alias “The Brand SERP Guy” for professional purposes.

19. Larry Kim

Larry Kim is a founder & CEO of customers.ai, It is the best AI powered sales outreach automation solution, & it is used by both small and large scale businesses.

Larry Kim got honors from the US search industry & was voted PPC Hero’s Search Marketer of the Year in 2013, 2014, 2015, and 2017.

In addition to earning the 2019 Barry M. Portnoy Immigrant Award for HighTech Entrepreneurship, Larry Kim received special distinction from the US House of Representatives & Senate for his commitment to enhance Boston’s economy.

20. Marie Haynes

Marie Haynes

Since 2008, Dr. Marie Haynes has been acknowledged as an expert in the SEO field. Marie is now well-known for understanding Google’s Search Algorithms and explaining in layman’s terms how business owners may enhance their websites.

Marie contributes to Search Engine Land and is frequently mentioned in reputable SEO magazines. Her monthly SEO newsletter and bi-weekly podcast educate many in the SEO field.

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Farhan Baksh

Farhan Baksh is the best SEO expert in Dubai. He is a result-driven SEO specialist who specializes in developing effective and innovative strategies that drive growth and exceed expectations. He has expertise in on-page, content optimization, keyword research, link-building strategies, and technical SEO. He also have experience writing about SEO, he has a depth knowledge of On-page SEO, Technical SEO, Link Building, and other aspects of SEO.