Practical Anxiety Solution

pas

Overview

Practical Anxiety Solutions is a platform where people battling anxiety can find solace and solutions to deal with and overcome their condition, It offers help for people suffering from anxiety by providing accurate information verified by experts.

Information is key in anxiety related problems. Blogs on psychotherapy and healthy lifestyle is our stepping-stone towards reducing anxiety levels and promoting a healthy and safe community for your loved ones. Learn more about Practical Anxiety Solutions.

The goal of this project was to increase the traffic to the blogs and generating more leads.

PROJECT:

Practical Anxiety Solution

CLIENT:

Fahad Shaikh

CATEGORY:

Pharma

 
working me

My Role

  • Analyzed and identified blog titles that increased website traffic.
  • Uploaded blogs daily with all on-page and off-page SEO techniques.
  • Used to Keep track of Topic sheets, Off page activity sheets, Guest posting sheets, etc.
  • Constructed monthly growth charts, Prepared and delivered appropriate presentations on services.
  • Coordinated with content writers to create keyword-optimized content for the website & Tracking focused keywords.
  • Coordinated with the graphic designer to create attractive Images.
  • Collaboration with the team members to achieve the sales target.
  • Studied analytics in Webmaster, Google Analytics, Ahref, and Semrush.
  • Identified bugs on the website and contacted the developers to resolve them.
  • Used to monitor the Live Chat on the website.
  • Developing and implementing innovative ideas with the support of the team.
  • Conduct market research to identify selling possibilities and evaluate customer needs.

Background

Practical Anxiety Solutions faced problems reaching potential audience and generating more leads. Their main motive to introduce this website was to educate and to generate sales. My roles came in here, now that I got the opportunity to apply my skills, I prepared a strategy to get a boost to the website. It was quite difficult but I wanted to tackle the challenges of educating the targeted audience and to generate leads.

I joined a team of 3 as an SEO intern. We found some mistakes and errors such as relevant feature images, 404-page errors, broken links and broken image errors, ETC… which should not have been there on the website from the SEO perspective. I along with my team rectified some content from a keyword perspective, I also supported the team in the Idea generation and strategy implementation. I was responsible for on-page, off-page, and technical SEO and many more things as mentioned above in My Roles.

While the experience was short, I was extremely fortunate for the experience as I got the opportunity to implement my knowledge in a real-life project.

Some key achievements are listed below:

  • Implemented a successful strategy to solve a problem. I was able to experience first-hand implementation of a process to solve a problem presented. Initial meetings with the team working on the same project brought forward the problem of reaching a potential audience and generating more sales. I was involved in the process of strategy formation through huddles and brainstorming. 

  • Established a collaborative team-working process. I was able to input my knowledge and the skills which I gained in the Digital marketing course and also the things I was learning from other members. Working within a collaborative, highly creative, and innovative team was a truly amazing experience.

  • Developed trusting relationships with content writers, developers, and graphic designers throughout the experience, I worked closely with a Senior SEO analyst. I showcased consistency & dependability and developed a professional trusting relationship.

Understanding The Problems

We used to set up a meeting twice weekly to find out the solutions to the problems and to generate creative ideas. I actively listened, asked questions, and took notes in the initial meetings, after which I kept giving creative ideas for companies growth and development. We faced a huge drop-down in websites because of MAY ​2022 Google update. 

Using my knowledge I proposed the following solutions:

  • My research power is quite good, so according to my research, I figured out the problem as to why our website was going down, we prepared a presentation regarding the MAY ​2022 Google update.

  • When I identified and studied our website, I found that our top blogs and older blogs were going down, and major keywords were disappearing.

  • I used to follow some SEO Experts such as Marie Haynes, Brian Dean, and Neil Patel and some websites such as searchengineland.com, seroundtable.com, and searchenginejournal.com.

Strategic Approach

Some Strategies Which I Have Applied Are Listed Below:

  • For improving the old blogs and top blogs I suggested adding new recent references and updated numeric things, percentages and dates, I also suggested to improve the content from the perspective of the user’s intent.

  • To hire famous doctors for content writing as a freelancer from the perspective of EAT update.

  • Adding an offer pop-up on the website to grab the attention of users and generate more sales.

  • To improve content structure by adding MCQ at the end of the website to make users engage with us.

Key Insights & Results

  • After applying all the strategies given above, we continuously gained traffic and sales as we expected.

  • According to google analytics we have gained 87.65% growth. The data projecting the growth has been attached below.

  • Also, we have crossed the target given to us.

  • Our pop-up strategy went well with the offer and now the customer has stick to us for the purchase of any medication. 

PAS analytics SS to put in portfolio
PAS Ahref traffic SS to put in portfolio