Let’s start with the complete guide to On-page SEO in 2023. 

In this guide you will learn about:

  • What is On-Page SEO?
  • Why is On-Page SEO Important?
  • How to Optimize Your Content for SEO?
  • Optimize Title and Description Tags
  • Optimize content for CTR
  • Advanced On-Page SEO Tips
On-Page SEO Strategies 2023 On-Page SEO Complete Guide

What Is On-Page SEO?

On-page SEO is also called as on-site SEO. On-page SEO is a process of optimizing a web page content For SERP (search engine result page) and for users looking for some particular query, product or services. On-Page SEO is for the improvement of the quality of a website.

On-page SEO practices includes optimizing your Title, Meta descriptions, Internal link, Keyword in the Intro, Image Alt tags, Image File Name, URL’s, Header Tags, Unique Content.

Why On-Page Is SEO Important?

On-Page SEO is important because it helps you to reach your potential audience. It also assists the search engine to understand your website and your goals, also if the website is relevant to a searcher’s query.

Let’s have an example.

Suppose you have an Inspirational blogging website of and you have written some blogs related to inspirational quotes it is more likely for your blogs to appear in top 3.

Though the content matches the searchers query.

Optimize Your Content For SEO

Now that you know what is on-page SEO and Why it is important, Let’s dig into the content optimization part.

In this part will discuss how do we keyword optimize content for every page of your webisite.

Let’s jump into the actionable part where will learn about Optimize Your Content for SEO

Optimize Your Content for SEO

What Is Content Optimization?

Content Optimization is a process of improving your content to ensure that the content meets the intent of searchers query and you have to make sure that the content is relevant. It must be helpful for your customer looking for a solution, service or any product.

Use Your Target Keyword In The Introduction

Using target keyword in the introduction is kind of old on-page SEO technique but people use it and that still makes it a difference.

You need to use at least once in the introduction so that it gets easy for search engine to understand the intent of the whole content and also it will helps search engine to reach to the potential user looking for something related to your business.

Why Is This Important?

Search engine gives more importance to terms that are appear at the top of your page.

That makes sense. Assume you recently published an article about black forest cake recipe. Would it make sense to include the word “black forest cake recipe” in the middle or at the end of the article for the first time if your article was truly about black forest cake recipe? Obviously not.

This is why you should include your keyword inside the first 100 words or so. This is one of those minor details that help Google in understanding what your page is about.

Wrap Your Blog Post Title In An H1 Tag

You need to almost describe the blog in blog Title in an H1 tag.

According to Google, utilizing an H1 element “helps Google understand the structure of the page.”

Google on H1 tags for rankings

The H1 tag is automatically added to your blog post title by most platforms including WordPress. If that’s the case, you’re good to go.

However, this is not always the case. Check your website’s code to ensure that your title is enclosed in an H1. And that your keyword is contained within the H1 tag.

Wrap Subheadings In H2 Tags

Include at least one subheading using your goal term. Add an H2 tag to that subheading.

H2 subheading tags used to divide text, making it scannable and easy to read. Whereas your H1 tag is used for the main heading of your document, your key points are surrounded by H2 subheadings.

To put it another way: The second-level headings on your website are defined by the h2> tag. However, heading tags do not end with H2. Use h3> heading tags for sub-points below your h2> tags.

Keyword Frequency

Keyword frequency describe the meaning it self. It means how many times your keyword appears in the content.

Using multiple same keyword is against the Google’s policy. Using same keywords repeatedly would be considered as spamming.

A decent keyword frequency is one to two keywords per 100 words. Following this frequency will keep the keyword density in the range of 1-2%, which is regarded as safe for on-page SEO.

Use External (Outbound) Links

External link to related pages assist Search engine in determining the topic of your page. It also shows Google that your page is a good source of information. External link is an important in On-page SEO.

External link

Use at least 1 external link in your content with an anchor to the relevant page.

Optimize Your URLs For SEO

So, in my opinion, your URL is now more significant than ever.

Following that, here’s how to make SEO-friendly URLs:

  • Make your URLs as short as possible.
  • URL should contain a focused keyword.

Optimize Title And Description Tags

Will teach you how to Optimize Title and Description Tags for SEO. Google says that Title tag help you a lot with your ranking.

Optimizing title helps Google to better understand about the content that’s how Google help us to give us good ranking if the content is also well optimized.

And when it comes to meta description, also it should be well optimized and attractive to increase your CTR.

Read this part to make your title and meta description well optimized to get good ranking.

Title and Description Tags

Title tag

The title tag is very important from the perspective of On-page SEO because title tags provide search engines with a high-level summary of what your page is about.

Your keyword does not have to be at the beginning of your title. That isn’t always the best option.

However, it is better if the keyword you are focusing on is at the front of your title. It should be noticeable for search engines also for users.

Use Powerful words In Title Tag

Powerful words like as “best”, “guide”, “checklist”, “Top” “fast”, and “review” might assist you in ranking for long tail variations of your target term. There are many powerful words you can use in the Title.

Use Unique, Keyword-Rich Meta Descriptions

Meta descriptions that are unique and keyword-rich are essential for increasing your website’s exposure on search engine result pages (SERPs). You can describe the content of your web page to encourage users to click on your link.

You should mention your keyword in your description at least once. Because Google highlights phrases that are relevant to the user’s inquiry. An excellent Meta description makes your result stand out, it can increase your organic CTR.

Optimize Content For CTR

Content optimization for CTR is critical for boosting organic traffic. Create captivating meta titles and descriptions, and arrange your material for simple understanding. Monitor performance to continuously increase click-through rates and meet online objectives.

Increasing your CTR can boost your traffic to your website.

I’ll teach you the 5 practical ways to drive organic traffic by increasing your CTR.

Optimize Content For CTR​

Use “Question Title Tags”

You can use questions in your Title to give a curiosity to users, then you can fulfill the searcher’s intent through your content. It will help to increase your CTR.

Using question title tags to enhance your website’s exposure in search engine results may be an effective tactic.

Fill In Missing Meta Descriptions

You don’t have to create an exceptional description every time. Having a Meta description may be sufficient.

We discovered that pages with a Meta description received around 6% more hits than sites without a Meta description.

I suggest performing an SEO audit on your site to identify pages that lack a Meta description. Then, for pages that require them, include descriptions.

As per my experience you can use 1 focused keyword and 1 LSI keyword to make it up.

Use Review Or FAQ Schema

Schema is a structure data, It’s a Google language. It is easy for Google to understand the niche/website easily.

After adding schema to your blog or website you can double check using Structured Data Testing Tool if the schema is properly configured or not.

Add The Current Year To Title And Description

Including the year in your title and description will not increase your CTR. Search Engine prefers up to date and helpful content to give a good ranking according to my experience. Adding the year to your title and description also indicates that your material is current.

Advanced On-Page SEO Tips

Content optimization for CTR is critical for boosting organic traffic. Create captivating meta titles and descriptions, and arrange your material for simple understanding. Monitor performance to continuously increase click-through rates and meet online objectives.

Increasing your CTR can boost your traffic to your website.

I’ll teach you the 5 practical ways to drive organic traffic by increasing your CTR.

Optimize Content For CTR​

Use Original Images

Do you include stock photos or copied photos from other websites in your content?

Those stock photos or copied photos may be harming your SEO.

Always remember not to use stock or copied photos it will affect your ranking. It’s better to create custom images rather than using stock photos that a thousand other sites use. This will probably help you in ranking.

Image Optimization

You must add image alt text & image file name with focus keyword in it to all the images before uploading it because alt tags going to describe the image well and it help search engine to understand it well about image and page.

Alt text on WordPress image

Always remember to compress the images, it shouldn’t be high resolution images.

Internal Linking

Internal linking is extremely important for SEO.

You want to link from high authority pages on your site to pages that need to be promoted.

Internal Linking From High Authority Pages To Low Authority Pages

Make sure you use keyword-rich anchor text because that will show the relevancy of a term & will help to boost that page.

And Wikipedia is an excellent example of how to internal link on your site.

They add a TON of keyword-rich internal links to every pages.

Write Helpful Content

Google aims to provide their users with helpful information that provides them with EVERYTHING they need on a single page.

What is one of the simplest methods to ensure that Google considers the content to be complete?

LSI Keyword

LSI keywords are synonyms that Google uses to assess the relevance of a page.

It is a different keyword with similar meaning. Use it 5, 6 times in your content according to the length of your content.

If the content is of 1000 words then use 5, 6 LSI keywords in it.

Boost Your Page Speed

Google has declared on the record that website loading speed is an SEO ranking indication (and they just increased the importance of Page speed).

According to our survey of 5.2 million websites, switching to a quicker host can enhance your site’s loading speed.

  • Remove as many third-party scripts as possible.
  • As well as decreasing the overall size of your page.
  • Image compression
  • Delete Irrelevant Media Images

Rank Your Content In Featured Snippets

Featured snippets can make a huge difference in increasing your CTR.

According to this industry analysis, you must already be on top page to be eligible for a Featured Snippet.

This implies you have to find first-page results with a Featured Snippet AND for which you rank.

Where Feature Snippet tend to rank

Only 30.9% of highlighted snippets appear to be at the very top. Despite this, the most majority of them routinely rank in the top five.

To find them, open Semrush, Ahref or other SEO program you use. Find pages from your site that rank on Google’s first page.

Then, filter for keyword that already have a Featured Snippet. Then, on Google, look at the Featured Snippet for each of those phrases.

Finally, you must optimize your content to appear in the Featured Snippet.

So, if you notice a “definition” Featured Snippet, provide a brief definition in your article. If it’s a list of stages or advice, make sure your page structure is consistent.

I'm interested In Hearing Your Perspective.

I hope you found this On-page SEO guide helpful.

Please do not hesitate to bring any of your query to me. I would love to help you.

How helpful you found this On-page SEO guide just let me know by leaving a comment below right now.

Don’t forget to share this SEO Guide with the person you want them to know about all this.

You can be the best SEO specialist if you follow these strategies. 

On-page SEO Conclusion
Farhan Baksh

Farhan Baksh is the best SEO expert in Dubai. He is a result-driven SEO specialist who specializes in developing effective and innovative strategies that drive growth and exceed expectations. He has expertise in on-page, content optimization, keyword research, link-building strategies, and technical SEO. He also have experience writing about SEO, he has a depth knowledge of On-page SEO, Technical SEO, Link Building, and other aspects of SEO.

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